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Sep 27, 2024
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MKTG 3221 - Consumer Behavior and Strategy
Credit Hours: (3)
Examination of consumer decision-making processes in the purchase, usage and disposal of goods, services and ideas. Emphasis on understanding consumptionrelated behaviors and the development and evaluation of marketing strategies intended to influence those behaviors. Particular focus on managing changes in consumption behavior.
Prerequisite(s): MKTG 3110 with grade of C or above.
Most Recently Offered (Day): Spring 2017, Fall 2016, Spring 2016
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
Schedule of Classes
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