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Sep 27, 2024
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MKTG 3222 - Marketing Analysis and Decision Making
Credit Hours: (3)
An applications course that covers the entire research process including problem identification, secondary and primary data collection, scaling techniques, survey questionnaire design, reliability and validity, experimental design, sampling, data analysis, and data communication.
Prerequisite(s): MKTG 3110 with grade of C or above, and STAT 1220 .
Most Recently Offered (Day): Spring 2017, Fall 2016, Spring 2016
Most Recently Offered (Evening): Fall 2014
Schedule of Classes
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