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Sep 27, 2024
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MKTG 3224 - Branding and Product Strategy
Credit Hours: (3)
Emphasis on branding, brand management, and brand equity. Covers measurement of brand equity sources and outcomes. Particular focus on designing brand strategies, introducing and naming new products and extensions, and the new product development process.
Prerequisite(s): MKTG 3110 with grade of C or above.
Most Recently Offered (Day): Fall 2016, Fall 2015, Spring 2015
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
Schedule of Classes
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