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Sep 27, 2024
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MKTG 3231 - Global Marketing Management Credit Hours: (3)
Emphasis on the assessment of global market opportunities, development of global market strategies, and implementation of global market plans. Topics include: the examination of cultural, social, legal, political, financial, and geographical environments. The marketing mix elements are studied in the global environment.
Prerequisite(s): MKTG 3110 with grade of C or above. Most Recently Offered (Day): Spring 2017, Fall 2016, Spring 2016 Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
Schedule of Classes
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