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Mar 29, 2024
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MBAD 6276 - Consumer Analytics The utilization of analytics techniques in marketing decision-making and consumer strategy. Involves the extraction of hidden insight about consumers from structured and unstructured Big Data, and the translation of that insight into a market advantage. Applications in areas such as consumer targeting, product innovation, and promotion strategy.
Credit Hours: (3) Prerequisite(s): MBAD 6270 or permission of department. Cross-listed Course(s): DSBA 6276 Most Recently Offered (Day): Course has not been offered at this time in the past 3 years Most Recently Offered (Evening): Spring 2019, Fall 2018, Spring 2018
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