| |
Apr 25, 2024
|
|
|
|
|
DSBA 6276 - Consumer Analytics
The utilization of analytics techniques in marketing decision-making and consumer strategy. Involves the extraction of hidden insight about consumers from structured and unstructured Big Data, and the translation of that insight into a market advantage. Applications in areas such as consumer targeting, product innovation, and promotion strategy.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Prerequisite(s): MBAD 6270
Cross-listed Course(s): MBAD 6276
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Fall 2018, Spring 2018, Fall 2017
Schedule of Classes
Add to Catalog Bookmarks (opens a new window)
|
|
