Jun 27, 2022  
Graduate Catalog | 2021-2022 
    
Graduate Catalog | 2021-2022 Previous Edition

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MBAD 6271 - Consumer Behavior and Strategy


The consumer is the central focus of all business activity. Designed to help understand consumption-related behaviors and develop marketing strategies to influence those behaviors. Behavioral concepts are applied to develop dynamic and effective marketing strategies from the perspective of the marketing manager.

Credit Hours: (3)
Prerequisite(s): MBAD 6270 .
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Fall 2018, Fall 2019, Spring 2021


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