Mar 29, 2024  
Undergraduate Catalog | 2022-2023 
    
Undergraduate Catalog | 2022-2023 Previous Edition

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COMM 3246 - Public Relations Strategy


Focuses on the planning, problem-solving, and management skills required in the contemporary practice of public relations. Students analyze a variety of public relations models and learn to develop problem statements, goals, objectives and tactics, identify and research target publics, and evaluate strategic program results.

Credit Hours: (3)
Restriction(s): Commmunication Studies major.
Prerequisite(s): COMM 2145  
Pre- or Corequisite(s): COMM 2146 


Schedule of Classes




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