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Oct 01, 2024
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DSBA 6276 - Strategic Business Analytics
Develops and utilizes quantitative decision models to establish and implement marketing strategies. Ever-changing marketplaces are making an impact on the way business practitioners conduct their everyday operations. Given the business environment, using both quantitative and qualitative business data, students develop insights into practical business problems in various decision contexts ranging from consumer segmentation to market response models to new product development.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Cross-listed Course(s): MBAD 6276
Schedule of Classes
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