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Jul 02, 2024
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DSBA 6278 - Innovation Analytics
The comprehension and application of text analytics as a tool to examine unstructured qualitative information to generate innovations. Identifying the various sources of consumer insight and using them in innovation strategy. Understand how to differentiate between what consumers want versus what they say.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Cross-listed Course(s): MBAD 6278
Schedule of Classes
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