MPAD 6314 - Marketing for Arts and Nonprofit Organizations

Recognizing the breadth and complexity of cultural organizations, the purpose of this class is to familiarize students with the fundamentals of marketing organizational programs and activities within the visual art field. Students will be given a broad overview of the functional components of administrative management and participation in the theory and techniques of public relations, audience development, market research, advertising and various promotional strategies. They will have the opportunity to explore, discuss and understand the principles of successful marketing for art organizations.

Credit Hours: (3)

Schedule of Classes