Nov 16, 2024  
Undergraduate Catalog | 2024-2025 
    
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Undergraduate Catalog | 2024-2025
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MKTG 3110 - Principles of Marketing

Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas.  Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketing’s function in business organizations.

Credit Hours: (3)
Restriction(s): Junior or Senior standing
Prerequisite(s): ACCT 2121 ; ACCT 2122  or ACCT 3323 ; ECON 2101 ; ECON 2102 ; INFO 2130 ; MATH 1120 ; and STAT 1220  with grades of C or above


Schedule of Classes



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