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May 27, 2026
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MKTG 3222 - Marketing Research
An applications course that covers the entire research process, including problem identification, secondary and primary data collection, scaling techniques, survey questionnaire design, reliability and validity, experimental design, sampling, data analysis, and data communication.
Credit Hours: (3)
Restriction(s): Marketing major
Prerequisite(s): MKTG 3110 with grade of C or above
Schedule of Classes
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