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May 27, 2026
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MKTG 3228 - Marketing Analytics
Emphasis on analyzing interactions of consumers, firms, and society. Focus on interpreting results. Particular emphasis on analyzing data related to market response, customer segmentation, customer targeting, brand positioning, and pricing and promotion decisions.
Credit Hours: (3)
Restriction(s): Marketing, Accounting, Finance, or Business Analytics major
Prerequisite(s): MKTG 3110 with grade of C or above
Schedule of Classes
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