Aug 08, 2022  
Undergraduate Catalog | 2017-2018 
Undergraduate Catalog | 2017-2018 Previous Edition

Marketing, Marketing and Innovation Concentration, B.S.B.A.

This concentration is designed for students with an interest in “strategic and behavioral” marketing.

Admission Requirements

To be accepted into this major and to progress into the upper-division of the College, a student must meet the Progression Requirements in the Pre-Business  section.  This major requires a minimum of 120 credit hours.  Students must complete the General Education Requirements of the University and the Progression, Core, and Major Requirements of the Belk College of Business. 

Degree Requirements

The B.S. in Business Administration (B.S.B.A.) degree requires a minimum of 120 total credit hours.  The Marketing major requires a minimum of 45 credit hours.  These include 27 credit hours of Business Core course requirements and 18 credit hours of Major course requirements.  Students must complete the General Education Requirements of the University and the Progression (24 credit hours), Core (27 credit hours), and Major (18 credit hours) requirements of the Belk College of Business. 

General Education Courses (37-41 credit hours)

For details on required courses, refer to the General Education program 

Major Courses (3 credit hours)

Required Course (3 credit hours)

Additional Concentration Course

Depending on which courses were taken in the previous options, then one of the following can be chosen, if needed:

Optional Supporting Courses

The following courses are optional, and offered to support students in the Marketing major with a Concentration in Marketing.

Unrestricted Elective Courses

As needed to complete the credit hours required for graduation.

Degree Total = 120 Credit Hours

Grade Requirements

To obtain this degree, students must meet the University requirements of a GPA of at least 2.0 overall and in the courses for the major.  Students must earn a minimum grade of C in all required Progression, Core, and Major Courses.  When students repeat a course, both the old and new grades are included in the major and overall GPA.  Courses repeated under the Grade Replacement Policy are excluded from the major and overall GPA computation.  However, this repeated course does count as an attempt.  Students must also meet the Belk College of Business residency requirements listed under the “Degree Requirements” heading on the main College of Business page .

Honors Program

For details about the Business Honors Program, visit the program page .


Because the Department of Marketing is committed to experiential learning, it provides for Marketing majors to use one internship for academic credit.  An application must be submitted and approved prior to starting the internship.  A minimum of MKTG 3110  with a C or above, an overall GPA of at least 2.5, and completion of at least two Marketing Electives are required. The student may not have a current or prior work history with the internship company.

Suggested Curriculum

For the suggested course sequence toward completing the major, please see the Academic Plan of Study available online at  Consultation with an advisor is required each semester.