COMM 6145 - Communication Campaign Management
A blending of theory and application to public relations/communication campaigns. The application dimension stresses mastery of the technical aspects of the campaign: research, problem-solving, planning, evaluation, and teamwork. The theoretical dimension stresses the study of actual campaigns and formulating generalizations regarding their successes or shortcomings. Class members serve on account teams with the instructor as manager. Account teams represent real-world clients and prepare a campaign book for the client’s later implementation.
Credit Hours: (3)
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
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