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Dec 22, 2024
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MBAD 6278 - Innovation Analytics
The comprehension and application of text analytics as a tool to examine unstructured qualitative information to generate innovations. Identifying the various sources of consumer insight and using them in innovation strategy. Understand how to differentiate between what consumers want versus what they say.
Credit Hours: (3)
Prerequisite(s): MBAD 6270 or permission of department.
Cross-listed Course(s): DSBA 6278
Schedule of Classes
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