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Apr 20, 2025
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DSBA 6284 - Digital Marketing Analytics
Explores important techniques in marketing analytics with a focus on digital marketing applications. The primary purpose is to expose students with the essential data-analysis knowledge, methodologies, and hands-on experiences of analytical tools combined with lectures, discussions, and interactive communications to help students develop pragmatic problem-solving skills and learn to apply different tools in different decision-making settings. This course is structured on analyzing data through case studies and business applications either as homework/assignments or in-class hands-on exercises.
Credit Hours: (3)
Schedule of Classes
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