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Dec 22, 2024
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MBAD 6284 - Digital Marketing Analytics
Explores important techniques in marketing analytics with a focus on digital marketing applications. The primary purpose is to equip students with the essential data-analytical knowledge, methodologies and hands-on experiences in order for the students to have the ability and capability to address major marketing or business questions to make informative decisions. The course is structured on analyzing data through case studies, combined with lectures, discussion, and interactive hands-on exercises.
Credit Hours: (3)
Schedule of Classes
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