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May 03, 2024
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MBAD 6271 - Consumer Behavior and Strategy
Credit Hours: (3)
The consumer is the central focus of all business activity. Designed to help understand consumption-related behaviors and develop marketing strategies to influence those behaviors. Behavioral concepts are applied to develop dynamic and effective marketing strategies from the perspective of the marketing manager.
Prerequisite(s): MBAD 6270 .
Most Recently Offered (Day): Fall 2015
Most Recently Offered (Evening): Fall 2016, Fall 2014, Spring 2014
Schedule of Classes
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