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Dec 30, 2024
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MBAD 6270 - Marketing Management
A managerial approach to strategic marketing decision-making. Topics include: market segmentation, product strategy, pricing strategy, promotion strategy, distribution strategy, demand analysis, future market projection and global marketing. Case studies, readings, and simulations are used.
Credit Hours: (3)
Prerequisite(s): MBAD 6112 .
Most Recently Offered (Day): Spring 2018, Spring 2017, Spring 2016
Most Recently Offered (Evening): Spring 2018, Fall 2017, First Summer 2017
Schedule of Classes
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