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Jan 28, 2025
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MBAD 6281 - Pricing and Positioning Strategy
Advances in pricing and positioning strategies. Topics include: marketing, economic, organizational, psychological, legal, and ethical factors of pricing strategies. Emphasis on current pricing and positioning techniques, such as conjoint analysis and hierarchical value analysis, and practice creating and using spreadsheet simulators to model consumer response to pricing and positioning decisions in competitive markets.
Credit Hours: (3)
Prerequisite(s): MBAD 6270 .
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
Schedule of Classes
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