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Jan 29, 2025
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DSBA 6276 - Consumer Analytics
The utilization of analytics techniques in marketing decision-making and consumer strategy. Involves the extraction of hidden insight about consumers from structured and unstructured Big Data, and the translation of that insight into a market advantage. Applications in areas such as consumer targeting, product innovation, and promotion strategy.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Prerequisite(s): MBAD 6270
Cross-listed as: MBAD 6276
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Spring 2018, Fall 2017, First Summer 2017
Schedule of Classes
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