Jun 02, 2024  
Graduate Catalog | 2021-2022 
    
Graduate Catalog | 2021-2022 Previous Edition

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MSMG 6160 - Marketing from a Management Perspective


Since all companies (i.e., both for-profit and non-profit) require some form of selling to be in business, it is incumbent upon managers to have an understanding of marketing processes.  This course educates future managers on the psychology and sociology associated with consumer behaviors.  Upon completion, students will have the skills needed to make informed and critical decisions required for the company’s future profitability.

Credit Hours: (3)
Most Recently Offered (Day): Spring 2021
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years


Schedule of Classes




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