Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas. Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketing’s function in business organizations.

Credit Hours: (3)
Restriction(s): Junior or Senior standing
Prerequisite(s): ACCT 2121 ; ACCT 2122 or ACCT 3323 ; ECON 2101 ; ECON 2102 ; INFO 2130 ; MATH 1120 ; and STAT 1220 with grades of C or above

Schedule of Classes

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MKTG 3110 - Principles of Marketing

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