| |
Dec 08, 2025
|
|
|
|
|
MBAD 6277 - Social Media Marketing and Analytics
The utilization of social media in marketing strategy and tactics. Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool. The utilization of analytics in effective social media marketing.
Credit Hours: (3)
Prerequisite(s): MBAD 6270 or permission of department.
Cross-listed Course(s): DSBA 6277
Schedule of Classes
Add to Catalog Bookmarks (opens a new window)
|
|