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Dec 07, 2025
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DSBA 6277 - Social Media Marketing and Analytics
The utilization of social media in marketing strategy and tactics. Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool. The utilization of analytics in effective social media marketing.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Cross-listed Course(s): MBAD 6277
Schedule of Classes
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