MKTG 3110 - Marketing Concepts

Credit Hours: (3)

Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas. Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketing’s function in business organizations.

Prerequisite(s): ACCT 2121, ACCT 2122, ECON 2101, ECON 2102, INFO 2130, MATH 1120, and STAT 1220 with grades of C or above; Junior standing.

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MKTG 3110 - Marketing Concepts

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