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Jun 26, 2024
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MKTG 3228 - Marketing Analytics
Credit Hours: (3)
Emphasis on analyzing interactions of consumers, firms, and society. Focus on interpreting results. Particular emphasis on analyzing data related to market response, customer segmentation, customer targeting, brand positioning, and pricing and promotion decisions.
Prerequisite(s): MKTG 3110 with grade of C or above.
Most Recently Offered (Day): Fall 2016, Fall 2015, Fall 2014
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
Schedule of Classes
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