| |
Jun 26, 2024
|
|
|
|
|
MKTG 3234 - Customer Data Mining and Marketing Metrics
Credit Hours: (3)
Emphasis on techniques to identify new marketing opportunities and better connect with customers. Particular emphasis on the analysis of databases and use of marketing dashboards and scorecards. Topics include: text and Web mining, market basket analysis, and profiling and predictive modeling.
Prerequisite(s): MKTG 3110 with grade of C or above.
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
Schedule of Classes
Add to Catalog Bookmarks (opens a new window)
|
|
