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Oct 10, 2024
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MBAD 6273 - Branding and New Product Ideation
A strategic approach to branding, building new brands, measuring brand strength and equity and the management of existing brands and brand extensions. Understanding of new product development and the launch process for a new market offering or extending an existing market offering.
Credit Hours: (3)
Prerequisite(s): MBAD 6270 .
Most Recently Offered (Day): Fall 2017, Fall 2016, Spring 2016
Most Recently Offered (Evening): Spring 2015
Schedule of Classes
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