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Dec 30, 2024
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MBAD 6282 - Marketing of Sports
Marketing concepts and practices applied to the marketing of sports products and services to the sports consumer. Emphasis on strategic marketing planning. Strategies to segment markets and identify customers; generate revenue, fan loyalty, and build the brand; collect and use marketing research data; promotional strategies including endorsements and sponsorships; pricing strategies (ticket prices) for sports teams/individuals in competition.
Credit Hours: (3)
Prerequisite(s): MBAD 6270 .
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Course has not been offered at this time in the past 3 years
Schedule of Classes
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