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Jan 15, 2025
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MBAD 6283 - Mobile Marketing and Analytics
The utilization of mobile platforms, architecture, and security in marketing strategy and tactics. Topics include: developing an integrated mobile marketing campaign and global mobile marketing strategy. Understand how to analyze mobile data and the emerging market opportunities.
Credit Hours: (3)
Prerequisite(s): MBAD 6270 or permission of MBA Director.
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Spring 2018
Schedule of Classes
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