| |
May 27, 2024
|
|
|
|
|
DSBA 6277 - Social Media Marketing and Analytics
The utilization of social media in marketing strategy and tactics. Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool. The utilization of analytics in effective social media marketing.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Prerequisite(s): MBAD 6270
Cross-listed Course(s): MBAD 6277
Schedule of Classes
Add to Catalog Bookmarks (opens a new window)
|
|
