HADM 6124 - Marketing in Healthcare

Provides an in-depth understanding of the essential concepts of marketing and their application to healthcare. Students gain a working knowledge of marketing tools and how to use them in the context of healthcare. Students build practical applied skills in analyzing healthcare marketing problems and developing healthcare marketing programs and strategies. Students also expand their understanding of the differences and similarities between health services and social marketing.

Credit Hours: (3)
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Fall 2020, Fall 2019, Spring 2018

Schedule of Classes