Jun 27, 2022  
Graduate Catalog | 2021-2022 
    
Graduate Catalog | 2021-2022 Previous Edition

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MBAD 6270 - Marketing Management


A managerial approach to strategic marketing decision-making. Topics include: market segmentation, product strategy, pricing strategy, promotion strategy, distribution strategy, demand analysis, future market projection and global marketing. Case studies, readings, and simulations are used.

Credit Hours: (3)
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Fall 2021, Fall 2021, Fall 2021


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