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Dec 21, 2025
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MKTG 3224 - Product and Brand Management
Emphasis on branding, brand management, and brand equity. Covers measurement of brand equity sources and outcomes. Particular focus on designing brand strategies, introducing and naming new products and extensions, and the new product development process.
Credit Hours: (3)
Restriction(s): Marketing major
Prerequisite(s): MKTG 3110 with grade of C or above.
Schedule of Classes
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