Oct 10, 2024  
Graduate Catalog | 2017-2018 
    
Graduate Catalog | 2017-2018 Previous Edition

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MBAD 6277 - Social Media Marketing and Analytics


The utilization of social media in marketing strategy and tactics. Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool. The utilization of analytics in effective social media marketing.

Credit Hours: (3)
Prerequisite(s): MBAD 6270  or permission of department.
Cross-listed as: DSBA 6277  
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Fall 2017, Fall 2016, Fall 2015


Schedule of Classes




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