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May 16, 2024
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DSBA 6277 - Social Media Marketing and Analytics
The utilization of social media in marketing strategy and tactics. Topics include: the use of social media in building brand strength and equity, as a customer acquisition tool, and as a customer relationship management tool. The utilization of analytics in effective social media marketing.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Prerequisite(s): MBAD 6270
Cross-listed as: MBAD 6277
Most Recently Offered (Day): Course has not been offered at this time in the past 3 years
Most Recently Offered (Evening): Fall 2017, Fall 2016, Fall 2015
Schedule of Classes
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