Jun 27, 2022  
Graduate Catalog | 2021-2022 
    
Graduate Catalog | 2021-2022 Previous Edition

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MBAD 6276 - Consumer Analytics


The utilization of analytics techniques in marketing decision-making and consumer strategy. Involves the extraction of hidden insight about consumers from structured and unstructured Big Data, and the translation of that insight into a market advantage. Applications in areas such as consumer targeting, product innovation, and promotion strategy.

Credit Hours: (3)
Prerequisite(s): MBAD 6270  or permission of department.
Cross-listed Course(s): DSBA 6276  
Most Recently Offered (Day): Fall 2020, Spring 2021, Fall 2021
Most Recently Offered (Evening): Fall 2020, Spring 2021, Fall 2021


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