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Dec 26, 2024
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DSBA 6276 - Consumer Analytics
The utilization of analytics techniques in marketing decision-making and consumer strategy. Involves the extraction of hidden insight about consumers from structured and unstructured Big Data, and the translation of that insight into a market advantage. Applications in areas such as consumer targeting, product innovation, and promotion strategy.
Credit Hours: (3)
Restriction(s): Full graduate standing and enrollment in the DSBA PSM or Graduate Certificate program.
Prerequisite(s): MBAD 6270
Cross-listed Course(s): MBAD 6276
Most Recently Offered (Day): Fall 2020, Spring 2021, Fall 2021
Most Recently Offered (Evening): Fall 2020, Spring 2021, Fall 2021
Schedule of Classes
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