MKTG 3110 - Principles of Marketing

Designed to acquaint the student with the marketing concept, various aspects of the marketing-external environment interface, and interrelatedness with other functional areas. Provides marketing majors with a foundation for further study, while offering non-marketing majors a survey of marketing’s function in business organizations.

Credit Hours: (3)
Restriction(s): Junior or Senior standing
Prerequisite(s): ACCT 2121; ACCT 2122 or ACCT 3323; ECON 2101; ECON 2102; INFO 2130; MATH 1120; and STAT 1220 with grades of C or above

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MKTG 3110 - Principles of Marketing

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