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Nov 15, 2024
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MKTG 3220 - Digital Marketing and Web Analytics
With technological advances, it is essential and imperative to understand the capabilities of the most commonly used analytical tools in order to make informed decisions. This course covers important techniques in marketing analytics with a focus on marketing analytics applications. It is structured to analyze data through case studies and hands-on exercises either as homework/assignments or in-class exercises. Key concepts are learned from a variety of activities including lectures, class discussions of assigned cases, individual exercises, and a team project. This course is useful for students who are interested in learning analytical techniques with an emphasis on digital marketing.
Credit Hours: (3)
Restriction(s): Marketing major
Prerequisite(s): MKTG 3110 with grade of C or above
Schedule of Classes
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